• Age UK - <b>No one should have no one</b>
Chronic loneliness in older age is a growing problem in the UK. We created an outdoor, radio, and social campaign to raise awareness of the issue, increase donations, and position Age UK as leaders in the fight against it.

    No one should have no one
    Chronic loneliness in older age is a growing problem in the UK. We created an outdoor, radio, and social campaign to raise awareness of the issue, increase donations, and position Age UK as leaders in the fight against it.

  • Age UK
  • Age UK
  • Age UK

Age UK

Social Media - #NotByMySelfie 

We asked the public to post 'NotByMySelfies' of themselves with an older person to Instagram and Twitter. Many people got involved, including a few celebs.

The campaign was praised in The Guardian and The Mirror for trying to change negative perceptions of older people.

We also negotiated free usage of digital outdoor sites in high footfall locations like Westfield and Canary Wharf to display the photos people had uploaded to social media.