Social - #NotByMySelfie
We asked the public to post '#NotByMySelfies' of themselves with an older person to show their support for Age UK's crusade against loneliness in older age. Loads of people got involved, including a few celebs. The campaign was praised in The Guardian and The Mirror for trying to change negative perceptions of older people. We also negotiated free usage of digital outdoor sites in high footfall locations like Westfield and Canary Wharf to display the photos people had uploaded to social media.