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#DistanceAware

An ongoing project, launched in July 2020, to promote continued social distancing and help people feel safer in workplaces and public spaces.

It began when we spoke to Helen Illif, an NHS anaesthetist who has been shielding, about her worries around returning to work. Following that conversation, we developed the idea of creating a symbol that anyone can wear to gently prompt others to give them space.

We designed the symbol, and came up with the name 'Distance Aware'. Helen then used her contacts within the NHS to seek support for the initiative. NHS Wales gave the project their full backing and have produced 130,000 badges and lanyards to distribute to staff and patients.

We've also partnered with charities including Marie Curie UK, Kidney Care UK, Lymphoma Action and the Royal National Institute for the Blind, and are in discussions with national retailers, about making badges more widely available

So far the project has been covered by Huffington Post, Campaign, the BBC and ITV News. And Welsh Health Secretary Vaughan Gething has been wearing our badge during televised coronavirus press conferences.

For the latest on the campaign, check out our Twitter profile @DistanceAware