The Wetter the Weather, The Better the Butter
Kerrygold were struggling to justify their premium price tag, so we came up with 'The wetter the weather, the better the butter'.

The campaign connects the quality of Kerrygold butter, made exclusively from the milk of grass-fed cows, to its provenance in Co. Kerry, the rainiest place in Ireland.

Directed by The Bobbsey Twins.

Rain Billboard
Special build out-of-home installation