The Wetter the Weather, The Better the Butter
Kerrygold were struggling to justify their premium price tag, so we came up with 'The wetter the weather, the better the butter' to connect the quality of their butter, made from the milk of exclusively grass-fed cows, to its provenance in Co. Kerry, the rainiest place in Ireland.
'A Perfect Day In Kerry' launched the new positioning on TV. Directed by The Bobbsey Twins.
Special build out-of-home installation