Where It All Happens

We created the start of season campaign for Sky Ireland. The 24/25 season saw an incredible array of football available on Sky for the first time - The Premier League, Champions League, Europa, SPFL, WSL, EFL, La Liga, Bundesliga, FA Cup... basically everything worth watching. To promote it we came up with WHERE IT ALL HAPPENS. With the concept of making it look like players from different teams and leagues were playing on the same pitch executed across TV, social, digital, OOH, press and radio.